Saturday, November 24, 2007
The Size of the Package
In chapter 7 of our textbook, we talked about packaging...a very important piece because if your product or service is not viewed to the consumer as appealing, then you're not going to sell that product or service. Lets take McDonald's for instance. The commercials that they make are apart of their package. The purposely make the fries, drinks, and burgers to look extra-juicy, delicious, and everything that our minds think that those items will be when we eat them. But, then when we get to the stores...they look nothing like the pictures. But, McDonald's still did their job of getting you to the store.
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Packaging is very important and is humorous because most of the time people do not pay attention as to what is in the package, but how it is packaged. If you have ever seen the show "Blow Out" with the hair stylist Johnathan there was an episode where he was trying to create the packaging for his brand. He was so particular about every detail, but he was that way because as a business owner, he knows that the package is what is going to sell his product.
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