Friday, December 7, 2007
Black Friday
So, clearly Black Friday has been done and over with for some time, but I thought that I would reflect on it from my stand point. I work for a store called FlyButter Boutique. In the store we sell men's and women's clothing, jewelry, and accessories. Even though we had $5 off hats, $10 off all jeans, 25% off of purses, and so on...business was not as great for us. Why? Well the reason I believe is that people were so caught up with sales as larger locations, that they didn't take the time to think about how they could purchase the same types of items for a much lower price. So, the conclusion that that experience has shown me is that, it's not always about marketing and the advertisements...it's about consumer behavior as well. It's about why a consumer buys or does not buy a particular item. It amazes me how people (especially in Greensboro, NC)want to look the part of living a glamorous life, but don't want to pay the price for it...it does work that way...all the time.
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i agree and think that when people hear the term black friday they don't take into consideration that not just big stores have big sales. Most people go out to malls and large shopping centers and forget about the smaller boutiques that actually have good sales on their floor. Amidst all the chaos they loose focus and just go to the big discount stores and mainstream stores to get their sales when in reality, the better sales could very well be at the smaller boutiques and they are missing out.
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